Variety

If you send the same type of “phishing” emails every time, you’re not going to teach your employees how to react to different scams.

You can try several different angles including:

• Social Media logins
• Spearphishing (make the email specific to an individual)
• Shipping updates
• Breaking news
• Company-wide updates

As you send new campaigns, always make sure that you are fine tuning the relevance of the message to your audience.